GRIZA is a fashion label based in London. The company developed its philosophy more than twenty years ago, and believes to this day in natural, modern and beautiful clothes, in which women should feel both charming and unique.
The brand’s young designers are enthusiastically devoted to these challenging goals:
use of the very best natural materials
the highest possible customer satisfaction.
The designers work hard to get there. To the delight of their devoted customers, they create two new collections every year. Their secret lies in a layered look which flatters every figure, as proven by the enchanting GRIZAS "Falling in Love" collection or by many of the pieces in the label’s spring and summer selections.
Here, clothing sizes starting from size 14 are the trump card
Gone are statements like "Nothing fits me" or "I can only wear boring clothes". These fashion designers started from scratch, getting to grips with their market and exploring the fashion desires of plus-size women. They found huge scope for improvement and have worked passionately to reinvent fashion.
Just a few years ago, plus-size collections and look books were unthinkable. Today brands fight for the attention of the target group wanting fashion from size 14 onwards. The newfound prominence of curvy models has superpowered this tendency.
"Shop by body type" is an excellent service on navabi’s online platform. With one click, you can quickly find out which body shape you have, which looks work best for you and which pieces accentuate your figure. Once you have manually selected the silhouette that suits you, the perfect cut and fit will give you that feeling of clothes unique to you, as though custom tailored.
Lagenlook – a excellent style for plus size women
Lagenlook means layers, but it doesn’t mean frumpy, unflattering clothes hiding your shape. Rather than stacking random clothes, the Lagenlook is defined by a single cleverly constructed garment, which is built up in layers.
Each layer is based on the last. Some may recall the Scandinavian singer Gitte, who astonished audiences with this style more than 20 years ago using voluminous creations, elegant in black or with frills, flounces and playful embroidery in white. This interesting new look soon spread from Scandinavia around the world.
The playful character of this style is characterised by the fusion of different fabrics in various patterns and structures. Not quite like anything else, GRIZA pieces captivate with seductive silk, quality linen, soft cotton and warm woollen fabrics. Due to this one-of-a-kind appeal, the brand has fans everywhere from the USA and Canada to Asia.
Fashion from size 14
Casual trousers and skirts in varying lengths are put together and soft tunics and blouses are complemented with extra wide short jackets, chasubles or coats. There are also gorgeous, swinging maxi dresses in sorbet colours with matching stolas or ponchos.
One element used to great advantage in these clothes are clever, shaping asymmetrical hems as well as unusual collar shapes or cuffs on the sleeves and hem. They are a large part of what makes the clothes so effective, because when placed carefully they frame the way each item of clothing lies on the body and draw attention to the wearer’s most flattering assets.
Whether it is a provocative, colourful mix of fabrics or more elegant tone-in-tone variations of trendy colours - in the romantic chic of the layered Lagenlook, you can move more freely and confidently. As countless combinations are open to you, it is easy to create your own completely individual style.